New Delhi, 10 April, 2015: BCBG stands for the French phrase, "bon chic, bon genre," meaning, "good style, good attitude." It is a brand that embodies a vision of global style and attitude.

“Indian fashion is at a very aspirational stage where the luxury customer is well travelled and identifies with global fashion and brands. We are excited to introduce BCBG to the Indian market and hope to discover their needs and give them something they like” says Chief Creative Officer of BCBGMAXAZRIA Group, LubovAzria.

BCBGMAXAZRIA has a loyal following of Hollywood’s celebrities such as Alicia Keys, Halle Berry, Fergie, Carrie Underwood, Rachel Bilson, Angelina Jolie, Michelle Obama, January Jones, Florence Welch and Olivia Palermo.

Deepak Bedi and Aparna Bahl with Noyonika Chatterjee			Kanika Chawla, Kaabia Grewal, Sasha Grewal, Priyanka Kapoor, Sukhmani Bajwa
Luigi Estero and guest			Neha Lidder and Darshan Mehta
Rajesh Pratap Sngh, Deepak Bedi and Arjun Sawhney			Savitri Singh with Sophie Rietdyk (President - International & Licensing, BCBGMAXAZRIA)