ASAL by Abu Sandeep is the new fashion label from the House of Abu Jani Sandeep Khosla.

It is Diffusion taken to its zenith. The label carries forth the design philosophy of its parent, Couture, but reworked in meticulous hand machine embroideries, accented with handmade craftsmanship to create a comprehensive range for women and men who want fine clothing which is both current and timeless. It is edgier. With its roots in the Classical, our fundamental design sensibilities and aesthetics are very much in place, but deliciously twisted and tweaked to create a brand new expression.

ASAL is quite simply the real thing, designed for real people who want unreal Abu Sandeep Style.