Hyderabad-based Aisha Rao began her career in law, earning a degree from the NUJS. However, her passion for design led her to Barcelona’s IED, where she honed her craft, followed by advanced training in Sewing and Garment Construction at Parsons in New York. In 2017, she launched her namesake label, with a mission to transform luxury fashion through upcycling, merging tradition and modernity to create statement-making occasion wear.

About the Brand
Founded in 2018, Aisha Rao redefines luxury through its distinctive approach to colour, form and technique. Born out of a passion for design, Aisha Rao started her brand with upcycled occasion wear. From there, the brand has been built as a reflection of individuality with modern silhouettes made from exceptional materials. Her signature focuses on appliqué that uses fabric waste to create vibrant motifs with an overlay of aari, zardozi, and macrame. The result is an eclectic mix of delicate and maximalist that feels both modern and of the moment. The values that first guided the label continue to shape Aisha Rao today, and the brand’s designs continually challenge the notions of what fashion can be. Dreamt up and specially crafted in Hyderabad, Aisha Rao invites you into a world with the freedom to dream and express yourself with clothing you love.