With over 25 years of unrelenting passion, for traditional craftsmanship matched with contemporary design, Anita Dongre has carved her own signature fashion aesthetic and created a fashion empire, which reflects her prolific and constant creativity. Her signature label is ANITA DONGRE which includes bridal wear, couture, pret and a bespoke line of gold jadau and silver jewellery called Pinkcity. Furthering her commitment to reviving the rich Indian textiles and crafts, and promoting the cause of women empowerment, Anita started “Grassroot” – an initiative that celebrates the rich indigenous crafts and textiles whilst working towards empowering the women of India. A fashion force to reckon with, brand ANITA DONGRE is a perfect blend of creativity, impeccable craftsmanship, unique design and supreme quality.