We expand the definition of Indian wear for men, women, ready-to-wear, couture, and bridal. In colloquial Gujarati, Mishru means "a mix."

We evolve this to mean a synthesis of craft and cultural streams, much like the experience of the city of Hyderabad.

We create a distinctive aesthetic and innovate with hand craftsmanship that draws upon the dreams of the natural world and memories of architecture, through color, texture, embellishment, and form. For the brand, embroidery is part of our vocabulary, code, and record, conveying feelings and emotions through materials, motifs, and symbols on fabric.

With each stitch, our techniques adapt and create depth and texture. Filtered through the lens of color, this amalgamation, in turn, inspires silhouettes. Lightness and functionality are paramount for both men and women.

Each ensemble holds an ephemeral quality that comes to life when worn for laughter, dance, and movement.

The hand craftsmanship is artwork, holding layers of graphic qualities-matte finishes, color- shifting techniques, appliqués, stitches, and knots. Each ensemble is a canvas for experimentation.