Rahul Mishra, the first Indian designer to showcase at the Paris Haute Couture Week champions slow fashion with traditional Indian crafts. His eponymous label with two flagship stores in India and a thriving national and international distribution channel finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India.

The brand’s purpose defines the process. The achingly slowed down process of hand-weaving and hand embroidery allows to build sustainable livelihoods for more than 1200 artisans. Fashion critic and former International Fashion Editor of Vogue, Suzy Menkes, an avid follower of the brand's work, regards Rahul as a “national treasure” while the late Franca Sozzani has praised him as “successfully highlighting the best and most peculiar features of his homeland.”

The design house that works on the philosophy of the 3 E’s - Environment, Employment, and Empowerment, aims to look at luxury from the lens of participation and not just consumption.